An object recognition table sits at the centre of every configuration. Place an object on it and the surrounding space responds — walls, screens, ambient colour, content.

We explored six rooms built on the same interactive core.

The room reads what you place on the table.

Sensors recognize objects placed on the surface. A custom UI maps each object to a visual story — a paint, a feature, a trim package, a moment from the brand — then drives the room's screens, projection or LED walls in real time.

Multi-Screen Theater

A three-panel LED stage flanked by two side projection screens. The centre wall plays the hero loop; the sides extend the world into the viewer's peripheral vision. Best suited to retail floors with finished side walls.

Wide TV Wall

A three-panel LED stage flanked by two side projection screens. The centre wall plays the hero loop; the sides extend the world into the viewer's peripheral vision. Best suited to retail floors with finished side walls.

Immersive Curved Wall

A three-panel LED stage flanked by two side projection screens. The centre wall plays the hero loop; the sides extend the world into the viewer's peripheral vision. Best suited to retail floors with finished side walls.

Top-down content washes the room with mood — paint splashes, particle fields, atmospheric colour overhead. The car stays the focal object below; the ceiling adds the dramatic envelope without competing with it.

A theatrical reveal moment — black walls, isolated stage lighting, the Hyundai mark lit overhead. The same room turns into a launch stage when the brief calls for theatre over interactivity.